The rise of AI pose changers: Smarter tools for visual editing

Creative AI platforms have been quickly taking over the world, as some of the biggest global brands are now utilising this technology for their own marketing campaigns. One of the latest tools to rise to attention has been the AI pose changers. Let’s talk about what it is and what it’s used for. 

What are AI pose changers and how do they work?

An AI pose changer is exactly what it sounds like – a smart, AI-driven visual editing tool that can modify the pose of a person in a photograph. The Modelia.ai version, for instance, works by simply uploading your chosen picture and selecting from a range of pre-set poses or typing your own prompt. 

The image is then generated instantly, while keeping it highly accurate and consistent with the original picture (model’s face, clothing fit, colours, background, lighting, etc.). As a result, brands can easily re-purpose model images with different poses, without having to re-shoot anything. 

The benefits of AI pose changer tools

Using an AI pose changer can bring a number of benefits for both businesses and creative professionals. Below are some of the major advantages:

Reduced time and resources

Photoshoots are not cheap, nor quick. Every outfit has to be styled on the model individually, with hair and make up team completing the look. It also requires a rented studio and any necessary equipment, such as lighting and backgrounds. The quicker the brand can complete the photoshoots, the better. 

AI pose changers reduce time and resources significantly, since a lot of the work is done post-photoshoot, meaning you only need a few pictures of the model. Not just that, the tool works super quickly, saving time for the editors too. 

Scalability opportunities

For brands that publish large volumes of visuals, such as catalogues, website listings, social media posts and lookbooks, the ability to batch-process endless pose changes is a game-changer. Modelia allows for large-scale content generation, automating the whole process and keeping up with the fast-moving marketing cycles. 

Creative flexibility

AI pose changers open up doors to a new level of creative freedom. You can switch a model’s pose to something more editorial or dynamic, testing out potential moods for different campaigns, without being bound by the original shoot. It lets creative teams experiment more freely, without spending hours upon hours on editing software.

Consistent visual style

Maintaining a consistent look across many images can be a headache in traditional photoshoots. While it’s the same place and the same model, the lighting might change ever so slightly or the model’s expression does not fit the mood, making the image unusable. Using an AI pose changer tool, you can mitigate this issue by preserving all of the visual attributes with high precision, varying nothing but the pose. 

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Photography reimagined

AI is already reshaping how brands produce visual content and the pose changer tools is one of the best examples of this. Not only does it address the costs and time-sensitive parts of photoshoots and post-production, but offers lots of other creative benefits too.